How much does a business website cost? The most common answer is "it depends". This guide shows what it depends on, which prices are typical in Portugal and how to compare quotes without defaulting to the cheapest or the most expensive.
Do-it-yourself site builder (Wix, Squarespace)
Plus your own timeSimple site with a freelancer
3 to 6 pagesCompany website with an agency
Strategy, copy and basic SEOOnline shop
Depends on products and integrationsThese are reference values, not fixed price lists. Use them to check whether a quote is within the normal range.
The 5 factors that move the price most
- 1Number of pages
A one-page site costs less than one with pages for each service, the team and contact.
- 2Who writes the copy
Ready-made copy lowers the price. Copy written for conversion raises it — and usually pays off.
- 3Custom design or template
An adapted template is faster. A design from scratch takes longer and costs more.
- 4Features
Bookings, advanced forms, a shop, client areas or CRM integrations.
- 5Languages
Each extra language means translation, review and its own SEO.
What the quote should include
Before comparing numbers, make sure you are comparing the same thing. A serious quote states:
| Item | Why it matters |
|---|---|
| Domain and hosting | Who pays, how much and whose name it is in |
| Mobile version | Most SME visits arrive from a phone |
| Basic SEO | Titles, descriptions, speed and Google indexing |
| Form and contact details | How enquiries reach you |
| Training and access | Whether you can edit copy without depending on anyone |
| Maintenance | Updates, security and backups |
Is a cheap website worth it?
It can be, if you only need to be online with the essentials. It stops being worth it when the site does not explain what you do, does not show up on Google or does not make contact easy. Then the real cost is not what you paid — it is the enquiries that never arrived.
How to request comparable quotes
- Send everyone the same brief: pages, languages, features and deadline.
- Ask for a breakdown: design, copy, development, SEO and maintenance.
- Ask who keeps the domain and the logins.
- Ask for two or three examples of sites similar to yours.
- Be wary of promises of first place on Google.
An alternative: see the site before you pay
At Estrata Local the process works the other way round: first you see a real version of your website, with your business name and services, and only then decide whether to go ahead. The site includes Portuguese and English and the advertised delivery is 7–10 business days.
If you already have a site and want to know whether it is worth improving, also read what a company website needs to generate enquiries.