Estrata Services

Digital marketing services built for SMEs that need more structure, clarity and continuity.

Estrata organises website, content, SEO and digital communication into a coordinated logic, with packages designed for different levels of maturity and support.

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Philosophy

Estrata doesn’t sell isolated pieces. It sells a digital structure that makes more sense for your company.

Many companies end up buying website, social media, content or SEO separately, from multiple vendors and with little coordination between the parts. The outcome is usually the same: more effort, less consistency and lower capacity to evolve.

Estrata was created to answer that problem with a clearer logic. Instead of scattered actions, we organise the main pieces of digital marketing into a supported, predictable structure adapted to the real stage of each business.

Scope

What sits inside Estrata’s structure

Depending on the package, Estrata may integrate:

Base branding
Institutional website
Content review and adaptation
On-page and technical SEO
Blog content
Social media management
Ongoing support
Monthly reporting
PPC (top package)

The difference isn’t only in the pieces. It’s in how they’re thought out and supported together.

The Packages

Three ways to start with Estrata

Our offer is designed for companies at different stages of digital maturity, always keeping the same foundation: structure, consistency and ongoing support.

01
Essential Presence
The right foundation for companies that need to start with a professional, clear and organised digital presence.
€950/ month
+ VAT · €11,400/yr · 12-month contract
Ideal clientMicro-businesses, local businesses, personal brands and small companies with weak or non-existent digital presence.
Promised outcomeCreate a professional and coherent digital presence, with a solid base to grow with more confidence.

What’s included

  • Base branding with mini guide
  • Logo, palette and typography
  • 2 stationery pieces
  • Website up to 5 pages
  • 1 branding revision
  • 1 website revision
  • Copy review for on-page SEO
  • Base on-page and technical SEO
  • Social Traction Method: 60
  • Minimum 6 posts / month
  • 1 blog article / month
  • Monthly meeting and report

Why it makes sense: brings the essentials into a single solution, avoids hiring multiple vendors and creates a professional presence without unnecessary complexity.

03
Integrated Growth
A more robust digital operation for companies that need more channels, more depth and greater support capacity.
€2,950/ month
+ VAT · €35,400/yr · 12-month contract
Ideal clientGrowing small and medium-sized companies with stronger commercial ambition and greater digital coordination needs.
Promised outcomeBuild a more complete, coordinated digital operation ready for growth.

What’s included

  • Deeper branding
  • Website up to 15 pages
  • Up to 2 branding revisions
  • Up to 2 website revisions
  • Full on-page and technical SEO
  • Social Traction Method: 90
  • Higher content volume
  • 2 to 4 blog articles / month
  • Reinforced meetings
  • PPC campaign management
  • Multi-channel coordination
  • Continuous ecosystem improvements

Why it makes sense: brings multiple fronts into a single growth logic, articulates presence, content and acquisition, and reduces reliance on multiple vendors.

Comparison

Which of these packages makes most sense for your company?

If you’re not sure about the ideal entry point, Estrata helps frame it based on your current stage, the maturity of your digital presence and the level of support you need.

01

Essential Presence

To build a base and a professional presence.

02

Structured Presence

To gain consistency, authority and organisation.

03

Integrated Growth

For companies that need more depth, channels and coordination.

What matters isn’t joining the biggest package. It’s joining the right one.

Recommendation

The recommendation isn’t made by volume. It’s made by real need.

At Estrata, the package recommendation always starts with an initial reading of the company context. We look at:

This lets us propose a more tailored, more useful starting point, without artificially inflating the scope.

FAQ

Frequently asked questions about Estrata’s services

Some of the most common questions before choosing a package or making first contact.

How do I know which of the three packages is right for me?

Estrata makes that recommendation based on the company’s digital maturity, current gaps and the required level of support.

Can I start with one package and upgrade later?

Yes. The offer is designed to allow progression as the company grows or needs more depth.

Are services always delivered on an ongoing model?

Yes. Estrata’s logic relies on continuity, follow-up and progressive improvement, not one-off actions.

Does the client need to provide the website copy?

Yes, but in packages where this is included Estrata reviews and adapts the supplied content for clarity and better on-page SEO.

Does Estrata only do websites or also manage digital marketing?

Estrata treats digital as a coordinated system, integrating website, content, SEO, social media and follow-up depending on the package.

Is the ad spend included?

No. When campaign management is in scope, the service can be included, but media spend is always paid separately by the client.

Are revisions included?

Yes, each package has defined revision limits. Additional revisions are assessed separately.

Does Estrata work with any type of company?

Estrata is built primarily for SMEs that need more structure, consistency and ongoing support in their digital presence.

Next step

The best digital structure isn’t the most complex. It’s the one that’s right for the stage your company is in.

If you want to understand which package suits your company best, Estrata will help you read it clearly.

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